
Earthshare is an environmental involvement group, with that in mind what I tried to do for the PSA was to give the audience a sense of urgency and guilt with the message of protecting and preserving the planet. The assignment also required us to use irony when communicating the message, so what I did was to personify the Earth as someone who is poor, sick, elderly, and in need of help. In the end I decided to make Mother Earth (the metaphoric expression for the Earth) a beggar woman, however i tried to give subtle hints that it's Mother Earth and that your first read is just an elderly woman. So when you read "our mother" the double meaning (irony) of who she is and what's wrong with her becomes clear.
I wanted to create a package design that emphasizes the color of the sauce, and also make it a bit funny. The original label was very generic and had too much text & info, so I tried to minimize & simplify the layout. The voodoo theme was chosen to show the origin of the sauce - Louisiana. The prototype label was printed on transparent window-cling media & has a small velum insert to show the printed colors better. The package is die-cut acetate w/ transparent window-cling media as well. The hardest part was to make the voodoo doll figure to look like it was stabbed by the bottle. I tried my best, and quite happy with the result... but if you look at it at certain angle, it looks like the voodoo doll is having an erection.
I drew my character as a robot and had it shoot up an object, which in this case is a soccer ball and it spiraled upwards. I had the trail of smoke have a swirly like texture, which went around the edges of the composition. Then I placed a pattern as a background.
Recently I've become obsessed with drawing my rabbits and I have been slapping it all over my 2D design assignments.