Vision218

Earthshare is an environmental involvement group, with that in mind what I tried to do for the PSA was to give the audience a sense of urgency and guilt with the message of protecting and preserving the planet. The assignment also required us to use irony when communicating the message, so what I did was to personify the Earth as someone who is poor, sick, elderly, and in need of help. In the end I decided to make Mother Earth (the metaphoric expression for the Earth) a beggar woman, however i tried to give subtle hints that it's Mother Earth and that your first read is just an elderly woman. So when you read "our mother" the double meaning (irony) of who she is and what's wrong with her becomes clear.